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Phi Asset Managers culture offers a collegial spirit in a flat organization. Being a casual work environment there are not many suits or ties. The collegial environment also encourages learning and self development of employee's interests. Phi Asset Managers is flexible in its approach to time away from the office, and we encourage collaboration, and open exploration of ideas. As a result, Phi Asset Managers offers the most attractive features of academia with significantly greater rewards.

In ancient Greek, the word paideia (παιδεία) means "education" or "instruction". Paideia was the process of educating humans into their true form, the real and genuine human nature.


Since self-government was important to the Greeks, paideia, combined with ethos (habits), made a man good and made him capable as a citizen or a king. This education was not about learning a trade or an art—which the Greeks called banausos, and which were considered mechanical tasks unworthy of a learned citizen—but was about training for liberty (freedom) and nobility (the beautiful). Paideia is the cultural heritage that is continued through the generations.


The term paideia is probably best known to modern English-speakers through its use in the word encyclopedia, which is a combination of the Greek terms enkyklios, or "complete system/circle", and paideia.



The Greeks considered Paideia to be carried out by the aristocratic class, who were said to have intellectualized their culture and their ideas; the culture and the youth are then "moulded" to the ideal. Starting in archaic times, love played an important part in this process, as adult aristocrats in most cities were encouraged to fall in love with the youths they mentored. The aristocratic ideal is the Kalos Kagathos, "The Beautiful and the Good." This idea is similar to that of the medieval knights, their culture, and the English concept of the gentleman. Greek paideia is the idea of perfection, of excellence. The Greek mentality was "to always be pre-eminent"; Homer records this charge of King Peleus to his son Achilles. This idea is called arete. "Arete was the central ideal of all Greek culture."


In The Iliad, Homer portrays the excellence of the physicality and courage of the Greeks and Trojans. In The Odyssey, Homer accentuates the excellence of the mind or wit also necessary for winning. Arete is a concomitant of what it meant to be a hero and a necessary component in warfare in order to succeed. It is the ability to "make his hands keep his head against enemies, monsters, and dangers of all kinds, and to come out victorious."


This mentality can also be seen in the Greeks' tendency to reproduce and copy only the literature that was deemed the "best"; the Olympic games were also products of this mentality. Moreover, this carried over into literature itself, with competitions in poetry, tragedy, and comedy. "Arete" was infused in everything the Greeks did.


The Greeks described themselves as "Lovers of Beauty", and they were very much attuned to aesthetics. They saw this in nature and in a particular proportion, the Golden Ratio (roughly 1.618) and its recurrence in many things. They also referred to the need for balance as the Golden mean (philosophy) (choosing the middle and not either extreme). Beauty was not in the superficialities of color, light, or shade, but in the essence of being—which is structure, line, and proportion.


The Greeks sought this out in all aspects of human endeavor and experience. The Golden Mean is the cultural expression of this principle throughout the Greek paidea: architecture, art, politics, and human psychology.


Supposedly carved into the Delphi temple were three phrases:

1) γνωθι σεαυτόν (gnothi seauton = "know thyself")

2) μηδέν άγαν (meden agan = "nothing in excess")

3) Εγγύα πάρα δ'ατη (eggua para d'atē = "make a pledge and mischief is nigh")


The phrases "Know thyself' and 'Nothing in Excess', were on everyone's lips.

Werner Jaeger, Paideia: The Ideals of Greek Culture, vols. I-III, trans. Gilbert Highet, Oxford University Press, 1945.